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Tom Wilk

Tom Wilk

A visual designer focused on creating functional, accessible digital experiences.

I'll help you to achieve products and achieve outcomes that matter.

Hands-on

I use design tools to clarify ideas, align vision and deliver results through collaboration.

Strategy

I turn user insights into clear direction, shared vision and strategic advantage.

Technical experience

Knowledge of front-end development helps me bridge the gap between design and development.

Who I've worked with

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What I've worked on

E-commerce systems

I have worked on a large scale e-commerce websites, including one which generates £19B+ in annual revenue, serving 35,000 customers across 156 countries in 29 languages, working as part of a group of 8 designers in a global team of over 120 contributors.

Mobile applications

I have designed and delivered a variety of mobile applications for both Android and iOS, including event promotion platforms and a dedicated radio station app.

My work involved creating platform-specific interfaces that leverage native functionality to improve user engagement and accessibility.

Responsive web design

I have worked on a large variety of web projects, from designing and developing entire sites from scratch to refining specific UI elements for existing systems.

My experience covers everything from the initial design phase through to the front-end build, ensuring that complex layouts work perfectly across all devices and screen sizes.

Virtual reality

I designed the interface for a VR program that showcased a global brand's flagship space to an international audience. This project allowed me to move beyond the usual constraints of 2D screens and rethink navigation for a 360-degree environment.

I focused on using immersive visual cues to guide users through the virtual space, making the experience feel natural and open while still being easy to navigate.

Augmented reality

I worked on an AR project designed to break down complex engineering topics for B2B sales. The goal was to take high-level technical information and make it easier to understand through interactive 3D visualisations. By allowing potential clients to see and interact with engineering concepts in their own physical space, we were able to make the sales process much clearer and more engaging.

Interactive digital signage

I have designed several interfaces for large-scale interactive screens used at global conferences. These projects ranged from purely educational tools to platforms designed to help facilitate B2B sales. Working with large-format displays required a different approach to layout and touch targets, ensuring the content remained engaging and easy to navigate in a busy, physical environment.

Some of my work

Please note that the majority of my work from 2023 to the present is protected by NDAs and cannot be shared publicly due to its sensitive or internal-only nature.

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Volvo Accelerate

I developed the end-to-end processes and interface for a Volvo incentive program, creating a unified experience where users could complete training modules and track their progress toward a reward trip.

2025

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Shell Station VR Showcase

I designed an immersive VR application for Shell that allowed global users to virtually experience their flagship station in Wuhan, focusing on intuitive spatial navigation and a realistic user interface to bridge the gap between physical and digital environments.

2025

Shell MarketHub

I joined a global team to modernise the Shell MarketHub, a flagship platform generating over £19B annually, by using research and the Glass Design System to deliver a scalable and localised experience for 35,000 customers worldwide.

2023/24

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PlusNet

As a UX Contributor on the PlusNet web revamp, I was tasked with optimizing the Fibre Broadband Postcode Checker. This is a critical high-intent touchpoint where users decide whether to join PlusNet or abandon the journey based on local availability.

2023/24

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Eurovision

As the sole UX Designer, I delivered the official Eurovision app for Liverpool City Council within a six-month window, creating an accessible digital hub that enabled 500,000 visitors to navigate real-time schedules, manage bookings, and explore the city through interactive maps.

2022

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Melodic Distraction Radio

As the sole UX/UI designer for Melodic Distraction, I designed a web and mobile platform from the ground up, collaborating with an accessibility specialist to balance a modern aesthetic with inclusive design that received widespread acclaim for its intuitive user experience.

2020